Greenhouse Central Europe Sales Manager

Richel Group

Since its creation in 1964, RICHEL Group has become a major player on a global scale, with the majority of its Sales coming from Exports.

We design, manufacture and develop complete greenhouse and shelter solutions for agriculture, construction and industry. Our mission is to provide our customers with reliable turnkey solutions that are long-lasting and best-in-class, by combining our in-house expertise - business, production, building work, R&D - in a broad range of disciplines including metal and textile structures, hydraulics, aeraulics, electricity, climate control and more.
A French company with headquarters in Eygalières, France, we employ around 300 people worldwide, with two main sites in France: Eygalières and Saint Barthélémy d’Anjou. Our sales are constantly on the increase and have now passed the 120 million-euro mark, making us the leader on our markets. A family business for over 50 years, we are first and foremost a company on a human scale with family values. Determination to uphold our commitments, perseverance and open-mindedness are the values that define us. RICHEL owes its success to the sharing of these values, which, day after day, constitute our core strength and are put into practice by our in-house employees.
As a dependable, ambitious company, we offer job opportunities that give meaning to the daily life of our employees.

Job description and duties

As an integral part of the group’s strategy, under the supervision of the Europe Commercial Director, your job consists in developing greenhouse project sales in following countries; Romania / Czech Republic / Hungary / Slovakia / Bulgaria, focusing on growers and new investors. With one year technical training in headquarters in the south of France, you main task is to promote and sell products from the Greenhouse and Equipment range while carrying out market research autonomously. You identify target customers, organise your appointment schedule, visit the sites of prospective customers and take part in professional trade fairs.
You manage your projects autonomously. You carry out market research, define customers’ requirements, gather the appropriate information and work alongside the group’s design office engineers to prepare the technical and business proposal. You negotiate the financial and contractual aspects of the project with assistance from the Corporate Support teams. You set up the project once the contract has been signed and arrange for subcontracting of the work involved. You are the interface for the aftersales department.



You have an agronomy or engineering degree, or you graduated from a business school and have excellent understanding of technical issues. To perform your duties successfully, you have the following qualities:

- Open-mindedness: essential, since you will be working with a diverse range of customers (investors, company directors and vegetable/plant growers).

- Autonomy: one of the most important qualities required. You are able to work alone, managing your time and your priorities. To help you to meet these objectives, the company provides you with support at every stage of the project.

- Business skills: you use your discernment to select the projects that are highest priority. You identify your customer’s requirements and your competitors’ strategies. You adapt your approach and proposal. Your natural charisma inspires confidence. You clearly demonstrate your ability to secure sales.

- Technical skills: they are the key to success and enable you to put together the best offer tailored to the customer’s requirements. You are keen to understand and compare the technical advantages of each system. You gather information from the customer and their environment. You consult your business manager, engineers and equipment suppliers.

You have at least 5 years’ experience in the sale of technical projects and/or project management in one or more countries of the area. You are fluent in French and English. Speaking one of the language spoken in your area is a plus.

You will work from home or from Headquarters, with regular business trips (around 60% of your working hours).


Lieu : Export
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